Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as login status, preferences, security settings, analytics and user behaviour. Similar technologies, such as pixels, scripts, tags, local storage and SDKs, may perform similar functions.

Why We Use Cookies

• Operate the website and dashboard.
• Enable chatbot functionality.
• Maintain secure sessions.
• Remember preferences.
• Understand website and product usage.
• Improve performance and user experience.
• Measure marketing campaigns.
• Capture source, medium, campaign, landing-page and UTM attribution.
• Prevent fraud, spam, abuse and unauthorised access.
• Support integrations and embedded widgets.

Strictly Necessary Cookies

These cookies are required for core website, dashboard, security, authentication, session management, payment and chatbot functionality. Without these cookies, parts of the service may not work. Examples include login cookies, session cookies, CSRF protection, load balancing, fraud prevention, consent status and dashboard security cookies.

Functional Cookies

These cookies help remember choices such as language, region, display settings, saved preferences, chatbot state and previously entered non-sensitive information. They improve user experience but may not be strictly necessary.

Analytics and Performance Cookies

These cookies help us understand how visitors use our website and product. They may collect information such as pages visited, time spent, traffic source, device type, browser type, clicks, errors and aggregate usage trends. We use this information to improve design, content, performance, onboarding and product features.

Chatbot and Lead Attribution Cookies

These cookies and similar technologies may be used to:

• Recognise a returning visitor.
• Maintain a chat session.
• Prevent repeated greetings.
• Remember conversation state.
• Associate a lead with a source, campaign, medium, landing page or UTM parameter.
• Help Customers understand which campaigns and pages generated leads.
• Support routing, analytics and follow-up context.

Marketing and Advertising Cookies

Where enabled, these cookies may help measure campaigns, retarget website visitors, show relevant offers or understand advertising performance. These cookies may be set by us or by third-party advertising and analytics partners. Customers using MagicFlow AI on their own websites are responsible for disclosing and obtaining consent for any marketing or advertising cookies they enable.

Third-party Cookies and Tools

We may use third-party providers for hosting, analytics, security, payments, communication, CRM, support, AI infrastructure, performance monitoring and marketing. These third parties may set cookies or process technical data according to their own privacy and cookie policies. The actual providers used may change from time to time depending on service needs, integrations and Customer configuration.

Cookies Used by Customer Websites

When a Customer embeds MagicFlow AI on its own website, some cookies or similar technologies may be used to operate the chatbot, maintain conversation state, capture attribution and provide analytics. The Customer is responsible for:

• Disclosing MagicFlow AI usage in its privacy and cookie policies.
• Displaying a cookie banner where required.
• Obtaining required consent before enabling non-essential cookies.
• Configuring cookie categories appropriately.
• Responding to End User privacy requests.
• Ensuring its website complies with applicable privacy and electronic communications laws.

Managing Cookies

Browser settings: most browsers allow you to block, delete or manage cookies. If you disable cookies, some website, dashboard, chatbot, login, analytics or payment features may not work correctly.

Consent banner: where available, you may manage cookie preferences through our cookie banner or Manage Preferences option.

Device settings: mobile devices and browsers may provide additional privacy, tracking or advertising controls.

Third-party opt-outs: some analytics or advertising providers offer their own opt-out tools. Please refer to the relevant provider's privacy or cookie settings.

Do Not Track

Some browsers send Do Not Track signals. There is no consistent industry standard for responding to such signals. We respond to cookie choices made through our consent tools and browser settings where technically feasible.

Cookie Retention

Cookie duration varies. Session cookies expire when you close your browser. Persistent cookies remain for a defined period or until deleted. Local storage may remain until cleared by the user, browser, website or application. Retention periods depend on cookie type, purpose, provider, configuration and legal requirements.